Burnaby Hospital Foundation

Two years after a logo rebrand by another agency, Burnaby Hospital Foundation still lacked the tools to bring its identity to life — just as it was entering the most ambitious hospital rebuild in its history. We built out the missing pieces: an uplifting icon system, a vibrant color palette, and playful numbers and illustrations that reflect the generosity and spirit of its community. The result is a dynamic brand toolkit that turns a static logo into a living identity, ready to carry BHF’s story across every touchpoint as it builds the future of healthcare in Burnaby.