Salal Sexual Violence Support Centre

A values-driven rebrand for a 40-year-old organization supporting survivors of sexualized violence. In partnership with Spur Communications, we created a bold new identity for Salal — shifting from a legacy name to a visual system rooted in inclusivity, resilience, and Pacific Coast vibrancy. Branding, illustration, and digital assets were designed to center survivors, shift perceptions, and signal a new era for the organization.